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Students of ORI-120 group got acquainted with the activities of business entities engaged in retail and wholesale trade for a practical training on the principles of marketing under the guidance of a science teacher S. Fazliyev.
Strategies of small and medium business representatives to organize internal and external marketing of the enterprise were analyzed.
Discussions were held on the application of the marketing mix and related aspects by entrepreneurs, knowingly or unknowingly, and its results.
-New product to new market
-New product to the old market
-Old product to new market
-Old product to the old market
penetration and market advantages and disadvantages were analyzed.